ofi
Revolutionizing food innovation by uniting sustainability and creativity in a customer solutions centre.
Balancing form and function to deliver a brand experience
Project Overview
ofi (Olam Food Ingredients), a global leader in naturally good food and beverage ingredients, aimed to establish an advanced laboratory facility. The objective was to craft a workplace in Singapore that mirrors their sustainability and innovation values while nurturing research and development initiatives for the food and beverage sector. To realise this vision, ofi partnered with Sennex, in collaboration with two distinguished agencies within the MISSION Group – Bray Leino and ALIVE, who were contracted to oversee the branding aspect of the space.
Working closely with ofi, Sennex conceptualised and executed the design and build of the customer solutions centre. Bray Leino, as the lead agency, took charge of developing the concepts and creative solutions for the different spaces, while ALIVE's expertise and experience facilitated the production and installation of the creative brand elements.
The centre was designed to maximise space and provide a functional environment that encourages innovation. The laboratories and sensory labs facilitate research and development activities while the customer solutions centre was carefully crafted to provide a welcoming and informative space for customers and partners to interact with ofi's experts and learn about their products and solutions. It has become a hub for meaningful interactions, fostering strong relationships with customers and partners.
"We have received many positive comments in respect to the CSC’s design from industry professionals and most importantly, from our customers. The CSC is a world class facility and, a great example of Sennex's commitment to laboratory design and construction excellence!" - ofi
In addition to its laboratory facility and customer solutions centre, ofi also adopted an open-plan workplace design, including a thoughtful laboratory interior design, to promote collaboration and communication among its employees. This thoughtful design approach aimed to break down physical barriers and foster a sense of community and teamwork within the organization. By eliminating these boundaries, employees from different teams and departments could seamlessly interact, share ideas, and exchange knowledge, promoting a culture of innovation and cross-functional cooperation.
Additionally, the pantry has been thoughtfully designed to serve as a comfortable and inviting social hub. Beyond its mealtime function, this space encourages employees to unwind, engage in casual conversations, and establish connections with their peers. Featuring cosy seating arrangements, the pantry exudes a warm atmosphere that fosters relaxation and a sense of community, further promoting collaboration within the workforce.
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