Zespri International (Singapore)

Balancing form and function to deliver a brand experience throughout their new ABW Regional HQ

SNX worked collaboratively with three stakeholder groups who had input into the design process; the Client, the Change Management Consultant and, the Client’s branding agency. Sennex served as the intermediary between the three groups and was instrumental in balancing and managing each party’s expectations to produce an exceptional solution that successfully integrates Function & Form which is not always an easy task.

Project Type

Industry

Horticulture

Location

Suntec Tower 3

Size

10,000 sqft

Year

2021

Project Overview

  • Space utilization data captured over a 3-month period using occupancy sensors as part of SNX’s occupational planning services was used to drive decision making in respect to the design of the new workplace 
  • Zespri’s new office was used as a showcase to launch the Company’s new brand identity and the interior design therefore had to properly reflect the brand’s attributes.
  • Roll-out of Activity Based Working 

 

BALANCING FORM & FUNCTION

Functional planning drivers support workflow productivity and efficient space economy and utilisation whereas, ‘form’ is all about aesthetics and emotional and visual delivery. To effectively integrate Function & Form, a set of 5 space typologies was developed. For example, “Gather Locations” were classified as ‘energy giving’ spaces for all to learn, grow, and rejoice, whilst “Focus Spaces” were designated as places for productivity and to carry out our daily tasks.   
Zespri’s commitment to health & well-being is evident throughout but our space typologies include “Recharge Spaces” which are places for staff to unwind, deeply connect & rebalance. We also have ‘Synergistic Spaces which are for ‘pushing the boundaries’ and ‘making things happen’ and “Conversation Spaces” which are for formal meetings.  Each space type has its colour, material, and texture palette, as well as furniture, props, and brand assets that all contribute to the function or purpose of the space. This approach led to a ‘natural’ balance between Function & Form.

Each space type has its colour, material, and texture palette, as well as furniture, props, and brand assets that all contribute to the function or purpose of the space. This approach led to a ‘natural’ balance between Function & Form.

Apart from “well-being,” Zespri places a high value on “sustainability,” as indicated by the use of sustainable products and natural, authentic materials throughout. The use of real plants, bold accent colours, and a few “playful surprises” in the workplace reflect Zespri’s brand philosophy.

 

 

We were able to weave Zespri’s new branding and spirit into different work typologies throughout the office, creating an immersive brand experience that balances form with function. 

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